As NA Group Lead – Retail & Ecommerce, Karin Tracy oversees Meta’s retail and ecommerce practices, which she built over the past 10 years to help brands drive real business results through their work on Facebook, Instagram, Messenger and WhatsApp. As leader of Meta’s global retail strategy, she partners closely with product and engineering teams to build the most relevant and performant solutions for the industry, including the recently launched Omnichannel Ads solution.
Since joining Facebook in 2015, Karin has developed go-to market strategies tailored for retail and ecommerce marketers across numerous categories, including beauty, fashion, luxury, home and DTC start-ups and giants. She has built a best-in-class team that has forged senior-level partnerships within these industries, shaping GTM strategies and product roadmaps. Karin has pioneered initiatives such as Meta’s first-ever Beauty and Luxury Summits and launched Meta’s Retail Advisory Board.
Previous to Meta, Karin Tracy was Publisher of InStyle from 2012-2014, following four highly successful years in senior leadership within Time Inc.’s Style and Entertainment Group as Publisher of Entertainment Weekly and People StyleWatch. At InStyle, she oversaw the magazine’s marketing, advertising sales and brand strategy for the monthly and annual special issues. In addition, she oversaw marketing and sales strategy for InStyle.com and its social platforms, including product innovation, branded content, audience development and ad solutions.
Before joining Time Inc., Tracy held numerous publishing leadership roles at Conde Nast & Hearst. She began her advertising career at Giorgio Armani and in Saks Fifth Avenue’s Marketing Department.
Tracy, a lifelong New Yorker, is a board member of CEW (Cosmetic Executive Women) and VP Partnerships on the NY Women in Communications executive board. She is frequently sought after for her external thought leadership, speaking on stages including Shoptalk and WWD summits. She graduated from the Fashion Institute of Technology with a B.S. degree in marketing, is a member of the FIT Alumni Advisory Board and was the recipient of FIT’s 2022 President’s Award. In 2022 Karin was listed as one of BCG/WWD’s 25 Most Inspirational Women. She resides in downtown Manhattan with her husband and their three children.